"Little Link" to Enhance Secondhand Shopping for Parents
As parents, my wife and I often relied on secondhand marketplaces for children’s items. However, the process was time-consuming and sometimes unreliable, particularly when it came to ensuring the quality and safety of items. This project was born from the need for a platform specifically tailored for parents, focusing on trust, transparency, and efficiency.
Problem Discovery
Lack of trust in the seller
Buyers hesitate to make purchases due to concerns about the credibility of sellers.
Lengthy search process
Buyers waste time searching for specific items, causing frustration.
Price transparency
Buyers are unsure if the prices of used goods are fair and reasonable.
My Solution
Integrate a tool that shows average prices for similar items.
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3D Product Previews with AR
Use AR technology to allow buyers to inspect items virtually.
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Advanced Filtering Options
Enhance filtering to include verified badges and seller ratings.
Design Process
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Empathize
User Research (Surveys)
This survey was conducted with 53 parents of young children living in the United States.
User Research (Interviews)
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Empathy Map
Journey Map
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Competitor Analysis
Competitors lacked comprehensive trust and verification features, leading to user dissatisfaction.
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An Affinity Diagram organizes ideas and insights into groups based on their relationships, helping identify patterns and themes.
Lack of Price Transparency
Lengthy Search Process
Lack of Trust in the Seller
User Flow
This user flow outlines the key steps a user would take to find, evaluate, and purchase an item using the main features of the "Little Link" app.
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Information Architecture
The IA of Little Link is crafted to ensure that users can efficiently find, evaluate, and purchase items while fostering a trusted community environment.
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Design Principles
User-Centricity
Focus on users' needs and preferences to ensure an intuitive and seamless experience.
Transparency
Provide clear and honest information about sellers, pricing, and item condition to build trust.
Efficiency
Streamline the search and transaction processes to save users time and effort.
Prototype
Low-Fidelity Prototypes
Compare prices to the market average and recommend similar-priced products.
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3D Product Previews with AR
Add a "View in 3D" button for buyers to see the item in 3D.
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Advanced Filtering Options
Enhance filtering to include verified badges and seller ratings.
High-Fidelity Prototypes
Main Features
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Price Comparison Tool
3D Product Previews with AR
Advanced Filtering Options
Sub Features
Design System
Primary Color #00B2A9: Conveys trust and vibrancy, reflecting community connection.
Poppins: Clean, modern, and friendly, aligning with the app’s simplicity and welcoming experience for parents.
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Logo
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UI elements
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Reflection
I initially set out to create a simple marketplace for moms to buy and sell secondhand children’s items. However, through user research, including interviews and surveys, I gained a deeper understanding of their needs and preferences.
As I designed the app, my priority was to make it intuitive and user-friendly. This process pushed me to think critically and tackle various challenges along the way.
While the app has come a long way, I believe there’s always room for improvement. I remain dedicated to approaching the design from the user’s perspective and continuously refining it.
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